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"Culture is not something you are — it's something you do."
— Daniel Coyle, Author of The Culture Code

The How

A process built for
real, relatable, and
resilient culture.

Every CultureLab 360 engagement follows a rhythm — a flow that transforms insight into action, and action into lasting culture. Here is how we think, and why it holds.

The Process
6 steps
The Stakeholders
3-legged stool
The Framework
Value Architecture™
The How
Our signature process

6 steps to Design, Develop, and Evolve Culture.

Not a linear checklist. A rhythm. Each step feeds the next — and the last feeds back into the first, because culture never stops moving.

1

Listening Lab

Built on real conversations.

Every great culture shift begins with listening — deeply. We begin by uncovering unspoken truths, untapped energy, and the real stories that live between your values statements and your daily reality. This is where we learn what surveys never capture.

Behaviour Gap Map

Blend

Research, rituals, and stories.

We blend research, rituals, and stories to craft interventions that are part workshop, part experiment, part story-lab. Each design mirrors your organisational DNA — intentional, distinctive, and human. No two cultures are woven the same.
Culture Design Blueprint
2
3

The Experiment

Test, tweak, and transform.

Our pilots are playful yet well-anchored. Through safe experiments, teams experience new mindsets and behaviours — discovering what sticks and what sparks change. Failure is data here, not defeat. Curiosity is the operating mode.
Culture Pilot Report

Appreciative Inquiry

What's magical?

We sit down with key stakeholders to surface strengths, celebrate past wins, and identify cultural inflexion points. This reframes challenges into opportunities — and makes the journey worth the climb.
Strengths Inventory
4
5

Reframe & Engage

Turn insight into ritual.

We re-stitch the story — co-creating interventions, rituals, and leadership practices that reinforce your values every day. The focus is stickiness through systems and real behavioural shifts. Language changes. Norms shift. Rituals take root.

Ritual & Norms Playbook

Amplify & Evolve

Small shifts to sustained growth.

Culture isn’t a one-time movement. It evolves as you move — scales as you scale. We commit to continuous check-ins, amplifying successful behaviour, celebrating milestones, enabling culture to become the operating system of your company. Then the cycle begins again.

Build the infrastructure

6
1

Listen

We map the real culture — not the aspirational version. Listening Lab surveys, focus groups, and leadership interviews.
2

Decode

Culture DNA analysis surfaces archetypes, behaviour gaps, and the specific levers that matter most in your context.
3

Build

Targeted interventions — Sprints, Playdate sessions, Value Auctions — that create real shift rather than awareness.
4

Sustain

A 4-phase Anchoring Plan and Culture Signal™ monitoring keep the change embedded and measurable long after the engagement ends.
The How

Four phases. One continuous loop.

The stakeholder model

The 3-legged stool.

Culture is built across, not trickled down. If one leg is weak, the entire structure wobbles. When all three align, culture becomes your strongest foundation.

Openness and adaptability are the new currency of trust.

Building culture is not a linear process — it involves multiple stakeholders. Our focus is the middle-management cohort: the key agents who implement model and reinforce the desired culture.

As the bridge between senior leadership and front-line teams, they directly influence engagement, motivation, and the execution of cultural initiatives. We equip all three legs simultaneously.

3 Legged Tools

Leg 1

Leadership

Leaders set the cultural temperature — consciously or not. We help them become intentional culture-setters: modelling the behaviours they expect, storytelling with purpose, and making decisions that reflect declared values.
  • Leadership behaviour charter
  • Amplify Day 1 — listening & reflection
  • Culture storytelling frameworks
  • Bi-monthly culture check-ins

Leg 2 · The critical bridge

Middle Management

The most underserved — and most powerful — link in any culture system. They implement, model, and reinforce culture on the ground, daily. We equip them with tools, language, and rituals to lead culturally, not just comply.
  • Manager as Culture Carrier programme
  • Amplify 6-month embedding
  • Sirgah – culture pulse tracking
  • Behaviour activation sprints

Leg 3

Human Resources

HR is the architect and sustainer of culture systems — embedding values into hiring, onboarding, performance reviews, and promotions. Culture isn’t just celebrated in town halls; it’s wired into every touchpoint.
  • Culture DNA Audit & CQ Diagnostic
  • Culture Toolkit — frameworks & playbooks
  • Onboarding to Culture programme
  • Ritual anchoring in HR systems

" The 6-step process is how we move. Value Architecture™ is why the movement holds. Without a framework of measurable behaviours, every culture initiative eventually becomes a poster on a wall. "

— CultureLab 360

See what our customers are saying.

Proof in the work

Scaling technology company

For the first time, our leadership team said the same thing about what our culture actually is — not what we wished it was. That's what the Listening Lab gave us.
Head of People

Amplify Programme

Professional services firm

The Culture Sprint surfaced a generational tension we'd been managing around for two years. In one afternoon, we named it, mapped it, and agreed on what to do differently.
VP Human Resources

Generations Sprint

Consumer brand

We'd done values exercises before. This was different. The Farmers Market auction showed us that what our people actually value and what we'd written on the wall were two completely different things.
Founder & CEO

Culture Toolkit

The Value Architecture™

Making values & culture signals actionable and measurable.

28 values · 6 pillars · each with observable behaviours, rituals, KPIs and red flags. The system that makes culture measurable — not aspirational.

Values
0
Pillars
0
Layers per value
0 X
The Value Architecture™

Pillar 1

Execution & Ways of Working

How work gets done

Agile | Adaptive | Structured | Bias for Action | Audacious

Pillar 2

Performance & Accountability

How results show up

Results-Driven | Ownership | High-Performance | Performance Management | Merit-Based

Pillar 3

Collaboration & Team Dynamics

How teams build strength

Collaborative | Cross-Functional | Feedback-Rich | Candour | Relationship-Driven

Pillar 4

People & Trust Culture

The emotional environment

High-Trust | Inclusive | People-First | Emotionally Fluent

Pillar 5

Innovation & Learning

How the org grows

Innovative | Bold Thinking | Learning-Driven | Future-Ready

Pillar 6

Purpose & Strategic Identity

What anchors the org

Purpose-Led | Entrepreneurial Mindset | Values-Anchored | Human-Centered | Impact-Driven
Get your Culture Fingerprinted – free. 16 questions. 10 minutes
Where to go from here
See it in practice

Explore our services.

Now that you understand how we think, see what we actually build — the Culture Anchoring Programme, Amplify, Culture Sprints, and the full toolkit. All connected to this process.
Explore services →
Ready to start?
Let's begin with a conversation.
Every engagement starts with a Listening Lab — a deep-listening session where we follow the conversation wherever it leads. No agenda. No pre-packaged solution. Just listening.
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Ready to make culture your competitive moat?

“People don’t experience your values. They experience you.”
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Start with a culture sprint

30 minutes | No commitment | hello@culturelab360.com